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Salah satu strategi bersaing dengan kompetitor bisnis yang menjual produk serupa adalah dengan cara meningkatkan value produk namun harga tetap sama. Sayangnya, kebanyakan pebisnis online lebih menyukai perang harga dengan berlomba-lomba menetapkan harga paling rendah untuk menarik pembeli tanpa usaha meningkatkan value produk. Padahal, dengan meningkatkan value produk, pembeli cenderung tidak terlalu mempermasalahkan harga jual…